Girls on the Run Bay Area is a 501(c)(3) nonprofit organization that takes pride in educating and building confidence in young girls, ages 8-13, through non-competitive-based running programs in the San Francisco Bay Area. They are in need of volunteer based support to help promote Girls on the Run through committees, coach programs, event planning, sponsorships.
Problem Statement: Girls on the Run Bay Area need marketing and promotional material to gain volunteer support from the community.
Purpose Statements:
The purpose of this study is to develop promotional, informational and marketing outreach that will encourage the community to volunteer and support Girls On The Run Bay Area in their mission to prepare young girls for healthy adolescence and adulthood through non-competitive running.
Users: teachers, parents, coaches, community participants
Stakeholders: Girls on the Run Bay Area
Beneficiaries: Adolescent girls ages 8-13 and all of Girls on the Run Bay Area participants
References/Resources: Marketing materials, health promotion, cause and social marketing, community engagement
Thursday, February 21, 2008
Tuesday, February 12, 2008
1st Draft Problem/Purpose Statements
Research and Development
1st Draft: 3 Problem and Purpose Statements
Problem Statement:
Girls on the Run Bay Area is a 501(c)(3) nonprofit organization that takes pride in educating and building confidence in young girls, ages 8-13, through non-competitive-based running programs in the San Francisco Bay Area. They are in need of volunteer based support to help promote Girls on the Run through committees, coach programs, event planning, pr and marketing assistance and sponsorships.
Purpose Statements:
The purpose of this study is to develop promotional graphics, information design and marketing outreach to help Girls on the Run Bay Area recruit community, volunteer based support.
Problem Statement:
The UCSF National Center of Excellence in Women’s Health (CoE) is a leading, innovative clinic in the development of new knowledge and multidisciplinary health care system that focuses on the needs of women. They currently need volunteer based support to inform their health care consumers on multiple issues, including eating and body image.
Purpose Statement:
The purpose of this study is to help UCSF National Center of Excellence in Women’s Health (CoE), in developing a resource guide for women involving eating and body image issues, by designing a publication on eating disorders,
Problem Statements:
The Women’s Building is a multi ethnic/cultural/service center for women and girls. They have been providing the tools and resources women need to have full and equal participation in their society since 1971. Their services run entirely on donations and volunteer support.
Purpose Statement:
The purpose of this study is to develop promotional graphics, and information design for the building and programs of The Women’s Building organization so they may continue their mission of providing women and girls with the tools and resources needed to improve their status through social change.
1st Draft: 3 Problem and Purpose Statements
Problem Statement:
Girls on the Run Bay Area is a 501(c)(3) nonprofit organization that takes pride in educating and building confidence in young girls, ages 8-13, through non-competitive-based running programs in the San Francisco Bay Area. They are in need of volunteer based support to help promote Girls on the Run through committees, coach programs, event planning, pr and marketing assistance and sponsorships.
Purpose Statements:
The purpose of this study is to develop promotional graphics, information design and marketing outreach to help Girls on the Run Bay Area recruit community, volunteer based support.
Problem Statement:
The UCSF National Center of Excellence in Women’s Health (CoE) is a leading, innovative clinic in the development of new knowledge and multidisciplinary health care system that focuses on the needs of women. They currently need volunteer based support to inform their health care consumers on multiple issues, including eating and body image.
Purpose Statement:
The purpose of this study is to help UCSF National Center of Excellence in Women’s Health (CoE), in developing a resource guide for women involving eating and body image issues, by designing a publication on eating disorders,
Problem Statements:
The Women’s Building is a multi ethnic/cultural/service center for women and girls. They have been providing the tools and resources women need to have full and equal participation in their society since 1971. Their services run entirely on donations and volunteer support.
Purpose Statement:
The purpose of this study is to develop promotional graphics, and information design for the building and programs of The Women’s Building organization so they may continue their mission of providing women and girls with the tools and resources needed to improve their status through social change.
Wednesday, February 6, 2008
Possible organizations for research report
So far I'm having a hard time deciding what it is I want to focus on for my final report. I know I want it to involve Women's issues...so here are three (out of Prof. Gomes' list)
•Girls on the Run San Francisco
Promotional Graphics/Information Design/Marketing Outreach Design
•Women's Building
Promotional Graphics/Information Design for building & programs
•UCSF National Center of Excellence in Women's Health
Publication on eating disorders etc.
and another possibility:
•America Scores Bay Area
•Girls on the Run San Francisco
Promotional Graphics/Information Design/Marketing Outreach Design
•Women's Building
Promotional Graphics/Information Design for building & programs
•UCSF National Center of Excellence in Women's Health
Publication on eating disorders etc.
and another possibility:
•America Scores Bay Area
Saturday, February 2, 2008
Welcome to my Blog, DAI505
My name is Yesenia and I'll finally be graduating this Spring 2008 semester =) I'll be receiving my BAIA with a Concentration in Visual Communications and Minor in Marketing. I have to admit I spend alot of my free time (which is rare, but it exist!) lost in my new and numerous past issues of magazines, wondering when it is that my name will show up on one of those mastheads under the art department. This being one of many reasons, my favorite courses were my graphic design, magazine design, production and marketing courses. Although a long shot, my true career aspirations are in high fashion, ethnic publications, that address underrepresented audiences from diverse lifestyles. I've just started an internship at the Alameda Publishing Group, as a production artist, which should be a great start. (more on that later)
-Samantha Rosenthal, a Glamour Spokeswoman
ED's Look Into Magazine Diversity
-Samantha Rosenthal, a Glamour Spokeswoman
ED's Look Into Magazine Diversity
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