Girls on the Run Bay Area is a 501(c)(3) nonprofit organization that takes pride in educating and building confidence in young girls, ages 8-13, through non-competitive-based running programs in the San Francisco Bay Area. They are in need of volunteer based support to help promote Girls on the Run through committees, coach programs, event planning, sponsorships.
Problem Statement: Girls on the Run Bay Area need marketing and promotional material to gain volunteer support from the community.
Purpose Statements:
The purpose of this study is to develop promotional, informational and marketing outreach that will encourage the community to volunteer and support Girls On The Run Bay Area in their mission to prepare young girls for healthy adolescence and adulthood through non-competitive running.
Users: teachers, parents, coaches, community participants
Stakeholders: Girls on the Run Bay Area
Beneficiaries: Adolescent girls ages 8-13 and all of Girls on the Run Bay Area participants
References/Resources: Marketing materials, health promotion, cause and social marketing, community engagement
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2 comments:
I think you have made a good choice, this problem/purpose statement is concise and direct, and I think the problem that you are trying to tackle fits well with your talents as a designer.
Yesenia,
Your "Finale" Problem Statement is good. However the "Purpose" Statement needs to be more brief and to the point! End it after "....Girls On The Run Bay Area."
Prof. Gomes
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