After my first Meeting....

I met with Susane Roberts, Executive Director, from Girls on the Run Bay Area, last week and have further refined my problem/purpose statements.

Problem Statement
Girls on the Run of the Bay Area need to improve the quality of their programs and to expand their reach by increasing it's visibility and credibility in the community with volunteers and businesses partners.

Purpose Statement
The purpose of this study is to develop a promotional campaign that will encourage the community to volunteer and support Girls on the Run of the Bay Area.

Users: Bay Area community, local schools, teachers, parents, coaches, businesses.

Stakeholders: Girls on the Run of the Bay Area

Beneficiaries: Girls on the Run of the Bay Area image, programs, participants and adolescent girls ages 8-13.

References/Resources: Marketing Materials, Health promotion, cause and social marketing, community engagement, panel of experts

Location: Marketing collateral will be distributed to the greater Bay Area.

Draft 1 Biblio....

Aine, D. & Lester, D. (1995). Exercise, depression, and self-esteem. Perceptual and Motor Skills, 81, 890.

Andreasen, Alan R. (2006). Social Marketing in the 21st Century. Thousand Oaks, Calif. : SAGE Publications

American Psychological Association. (1998) Public Interest Directorate. A New Look at Adolescent Girls: Strenghts and Stresses, Research Agenda. Washington, DC. http://www.apa.org/pi/cyf/adolesgirls.html#sch

Boyd, K.R. & Hrycaiko, D.W. (1997). The effect of a physical activity intervention package on the self-esteem of pre-adolescent and adolescent females. Adolescence, 32, 693-707.

Chryler, Lisa-Marie Lauer. (2001). Corporate social marketing [microform] : message design to recruit future program participants / by Lisa Marie Lauer Chrysler. J. Paul Leonard Library. Microform Collection Fiche

Clark, Carolyn Chambers. (2002). Health Promotion in Commujnities: Holistic and Wellness Approaches. New York: Springer Pub. Co.

Daw, Jocelyne, (2006). Cause-Marketing for Nonprofits: Partner for Purpose, Passion and Profits. Hoboken, N.J: Wiley.

Developing a stigma reduction initiative : event planning, partnership development, outreach to schools and businesses, mental health resources, marketing to the general public, grassroots outreach. (2006). U.S. Dept. of Health and Human Services, Substance Abuse and Mental Health Services Administration, Center for Mental Health Services. J. Paul Leonard Library. Government Stacks HE 20.427:ST 5

Flaake, Karin (2005). Girls, Adolescence and the Impact of Bodily Changes: Family Dynamics and Social Definitions of the Female Body. European Journal of Women's Studies, Vol.12, No. 2, 201-212 (2005) DOI: 10.1177/1350506805051241. SAGE Publications

Fontane, P.E. (1996). Exercise, fitness, and feeling well. American Behavioral Scientist, 39, 288- 305.



Full Circle Associates. (2003). Marketing & Communications Resources for Non Profits. Seattle, WA. http://www.fullcirc.com/

Gerson, Richard F. (1989). Marketing Health Fitness Services. Champaign, Ill. Human Kinetics Books. J. Paul Leanord Library. Main Collection. GV428.5 .G47 1989

Gottlieb Hildy. (2006). The 3 Most Effective Tools for Community Engagement. Help 4 NonProfits Community Driven Institute. Copyright ReSolve, Inc. 2002, 2004, 2006.
http://www.help4nonprofits.com/NP_Mktg_3EffectiveTools_Article.htm

Journal of Nonprofit & Public Sector Marketing. BOUND: VOLUME 1-5 (1993-1997). Binghamton, NY : Haworth Press. J. Paul Leonard Library Periodicals Section

Maynard, Wedy Gray (2008). Marketing for Non-profit Organizations. Concept Marketing Group Inc. http://www.marketingsource.com/articles/view/2101

Palmer, L.K. (1995). Effects of a walking program on attributional style, depression, and self- esteem in women. Perceptual and Motor Skills, 81, 891-898.

Sargeant, Adrian (2005). Marketing Management for Nonprofit Organizations. Oxford,
New York: Oxford University Press

Sonstroem, R.J. & Morgan, W.P. (1989). Exercise and self-esteem: rationale and model. Medicine and Science in Sports and Exercise, 21, 329-336.