In order to assess progress on meeting objectives, I need to define the data I need to collect. The form of technique I will utilize to find this information will be Constructive research (develops solutions to a problem), Primary research (the collection of data that does not already exist) and Secondary research (existing research, from internal and/ or external sources):
[Discover]->[Define]->[Design]->[Develop]->[Measure]
Questionnaires- A series of questions for the purpose of gathering information.
Extreme User Interviews: Talking to people who really know (Marketing Executive), or know nothing (mother/community citizen), about previous GOTR programs and evaluating their experience. (IDEO Way)
Scenario Based Technique- An organizational method used to test strategies against uncertain future developments, however it is not a forecast of what will happen. Helps one understand what can happen. (wikipedia.org)
Consumer Market Research- Understanding the behaviors and preferences of consumers in the GOTR market; aims to understand success of marketing campaigns.
The Stages of the Health Communication Process
(U.S. Department of Health & Human Services: Making Health Communication Programs work)
Panel of Experts:
Nancy Noble- DAI lecturer, Industry Professional
Shari Weiss- Public Relations Professional, Marketing professor
(?)Nicole Reber- GOTR Marketing Chair
Susan Roberts- GOTR Executive Director
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