Sub Problem 1: There lacks a consistent style guide within Girls on the Run of the Bay Area’s communication graphics.
Hypothesis:
As Girls on the Run of the Bay Area organization grows, there will be a consistent style guide to maintain the brand and integrity in tact.
Sub Problem 2: The quality of Girls on the Run of the Bay Area programs will suffer from the lack of marketing reach within their target client’s community.
Hypothesis:
After formulating a marketing guide that leads the community back to the organization, Girls on the Run of the Bay Area will recruit volunteers to improve the quality of programs by expanding their sites to better serve the girls.
Sub Problem 3: Given that they are a non-profit, their budget is limited and they rely on contributions.
Hypothesis:
After determining the estimated cost for completing the project, we can find an outside funding source to help with costs, as well as accept in-kind donations as tax-deductible.
Sunday, March 2, 2008
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