Yet again....

Ok, I received some great help from my classmates today in our groups, and once again decided to refine my problem/purpose statements, sub problems and hypothesis. I believe they are a bit more cohesive and overall better. This draft gives me a much better launching point....

Problem Statement
Girls on the Run of the Bay Area need a cohesive and efficient redesign of graphic communication systems for distribution.
Purpose Statement
The purpose of this study is to develop an appropriate and efficient promotional campaign to increase visibility and credibility of Girls on the Run of the Bay Area.

Sub Problems
1. Analyze strategic methods used for marketing to women and girls.
2. Discover what current methods are employed to create effective public relations and marketing communication programs that connect the female client to brands.
3. Analyze what methods are used on brand positioning in marketing collateral.
4. Analyze the existing communication graphics and marketing services for Girls on the Run of the Bay Area.
5. Analyze the various marketing services and communication programs used in the industry.
6. Discover the theme and style guide for Girls on the Run of the Bay Area.

Hypothesis/Solutions
1) A specialized designed marketing communication system will create a unique way to maintain brand and integrity intact.

1. The creation of a style guide and procedures/guidelines for designing and packaging the communication graphics will expand the brand reach for Girls on the Run of the Bay Area.
2. The redesign and reconfiguration of the existing style guide will facilitate and improve programs at GOTR.
3. The design of a flexible template system and communication style guide will facilitate the ability of GOTR to modify their campaigns for future programs.