10 Parts To Research Proposal Outline

•Problem Statements
Girls on the Run of the Bay Area need an updated promotional graphic communication systems for distribution.
•Purpose Statements
The purpose of this study is to develop an updated promotional graphic communication systems for Girls on the Run of the Bay Area’s culminating event, the Lollipop Family Fun Run.

•The 4-6 Sub-Problems
1. The need to identify the theme and style guide for Girls on the Run of the Bay Area.
2. The need to analyze and develop strategic methods used for marketing to women and girls.
3. The need to create effective public relations and positive marketing communication programs/methods that connect the female client to brands.
4. The need to analyze what strategic methods are used on brand positioning in marketing collateral.
5. The need to analyze the existing communication graphics and marketing services for Girls on the Run of the Bay Area.
6. The need to identify comparative innovative and creative marketing and promotional service programs

•The 4-6 Hypotheses/Solutions
1) An updated promotional graphic communication system will create a unique way to develop an identity brand for Girls on the Run of the Bay Area.
2) The creation of a style guide and promotional graphics guideline will enhance the identity and expand the brand reach for Girls on the Run of the Bay Area.
3) The redesign and reconfiguration of the existing style guide will facilitate and improve programs at GOTR.
4) The design of a flexible template system and communication style guide will facilitate the ability of GOTR to modify their campaigns for future programs.

•Statement of Delimitations
What the researcher will do:
•The researcher will intend to be realistic and develop reasonable communication objectives, given their available resources.
•The researcher’s goals is not to teach or to influence behavior, but to begin a process of getting a community excited about a program.
•The researcher will find out what other organizations are doing to address the problem, through communication and other approaches.
•The researcher will increase Girls on the Run of the Bay Area’s program effectiveness by developing a strategy that is attuned to the needs and wants of different intended audience segments.
What the researcher will not do:
•The researcher will not expect communication to cause a change of complex behaviors.
•What the researcher will not do is explore and research negative marketing strategies that target youth and/or negatively segment them.
•The researcher will not think of women as a “niche” target market; women make over 85 percent of consumer decisions, influencing over 95 percent of total goods and services decisions. (girlpowermarketing.com. Marketing to Women “Dont’s).

•The Operational Definition of Terms
Communication systems- A system of communicating, A system or facility capable of providing information transfer between persons and equipment. (Martin H. Weik)
Lollipop Family Fun Run- Girl on the Run of the Bay Area has a 10 week program that culminates in The Lollipop Family Fun Run, held each May and December at either Crissy Field or Golden Gate Park in San Francisco. It is open to the public, and a great way to cheer and support the girls as they strive to reach the finish line and achieve their season-end goals. ( Girls on the Run of the Bay Area, http://www.gotrbayarea.org).
Program objectives- The specific outcomes that you expect your entire program to achieve.
Promotional graphics/advertisements- Graphics that promote an idea, special event, service, marketing theme, or company. It is designed to create name recognition, be cost effective, and hit the target market every time (Colonial Advertising)
Social marketing- Practices are based on commercial marketing practices that make the
consumer the central focus for planning and conducting a program.

•The Assumptions
1. Girls on the Run of the Bay Area can and should increase marketing collateral, in order to do a better job reaching out to schools, parents, girls, volunteers, donors and business partners.
2. Girls on the Run of the Bay Area will continue to improve their information systems which will and should support the overall improvement and quality of their programs.
3. Girls on the Run of the Bay Area will put their client at the center of the process as the researcher will look at effective and innovative ways to do marketing and publicity on a limited budget.
4. Girls on the Run of the Bay Area organizers and participants are interested on what the organization is doing for them.


•The Statement about the importance of the study
The importance of this study is to develop an updated promotional graphic communication systems for Girls on the Run of the Bay Area’s culminating event, the Lollipop Family Fun Run. Through social and female adolescent health communications, the researcher will accurately define their female client and develop an innovative communication strategy that will perform as a guiding principle for the event.

•Conclusion
After a thorough analysis of all the possible solutions to the problem/purpose statements the researcher will define communication objectives, learn about the intended audiences, and explore the settings, channels or activities best suited. The researcher will then develop a communication strategy and draft a communication plan for the intended audience.